A timeline that tells Yamasa’s 50+ year history is essential. This is the central idea of the institutional folder produced by the company at the beginning of the year. The advertising piece, which highlights the company’s vocation for the poultry sector and traces its evolution in the national and international market, was launched during the 2019 APA Congress , which took place between March 26th and 28th, in Ribeirão Preto (SP).

The new folder was inserted in the folder of the participants of the event, reaching the hands of the participants of this important congress, a qualified public and potentially target of Yamasa`s products. They are poultry farmers and opinion makers from different states of Brazil and other countries who attend the APA Congress, one of the most important events in the laying sector at a national and international level.

The timeline created for the Yamasa folder highlights, in decades, the company’s main evolution moments, since its foundation in the 1960s, in Ró ;polis, in Oeste Paulista, up to the brand’s latest launches, such as automatic candling, launched at the end of 2018.

The new marketing piece brings together Yamasa and poultry in the same trajectory, showing the evolution of the brand’s equipment always focused on the search for solutions for poultry farmers, companies and hatcheries and poultry in general.