Participation in international fairs, such as IPPE, should not be a novelty for Yamasa, but every year, the results surprise the company`s team that presents the factory`s technology Brazilian abroad. Held between the 12th and 14th of February, at the World Congress Center, in Atlanta (USA), the International Production and Processing Expo is one of the most important events in the world. This is a good example of how the Brazilian company has been adding positive results to each year of participation.

The fair, which is one of the most important in the world when the subject is: technology for the production of animal protein, was attended by Yamasa for the 14th year; It is a consecutive year and, judging by the good performance of its technology with customers at the fair, the 2020 edition of IPPE has already been launched.   more than confirmed in the international agenda of the Brazilian brand.

“Yamasa’s participation in the IPPE is welcome. It is always well evaluated, which gives us This gives you breath and motivation to renew this partnership”, confirms Nelson Yamasaki Junior, commercial director of the company. “This year could not be different. We are very pleased with the results obtained at the fair.”

At the company`s stand, customers from different regions of the world, with different interests, were received, which demonstrates the international character of the fair, evaluates the team. “Compared to previous years, we noticed an increase in demand for specific expertise from Yamasa, a fact that demonstrates the strengthening and greater recognition of the company as a strong brand that can add value and create solutions; es for different customer needs”, points out the commercial director.

“In addition to all the positive result of international visibility, brand strengthening, greater approximation and prospecting of new customers, strengthening of partnerships, the event also allows us to simplify logistics delivery of the equipment sold and optimizing the trip to visit American customers, points out Alberto Yamasaki, an engineer at Yamasa. For him, the combination of these factors could not bring better results. “Internationalization shields us against market variations and exchange rate fluctuations, bringing greater robustness and muscle for the company to maintain financial health.”

After three days of exhibition and a lot of work, two pieces of equipment on display were sold and went directly to be installed at the clients’ new businesses were prospected and one certainty was confirmed: the partnership with the international fair in Atlanta not only continues as the team already has. has consistent plans for the 15º year of IPPE, in 2020, when Yamasa will complete 55 years of history.