These are three emblematic days on Yamasa’s events calendar. Every year, between January and February, the company presents in Atlanta, Georgia (USA), the innovations in technology that reach the international market with the Yamasa seal. Celebrating 53 years in 2018, Yamasa has at IPPE, the International Production & Processing Expo, an important communication link with poultry entrepreneurs in the Americas and countries on other continents.

According to Nelson Yamasaki Júnior, Yamasa`s commercial director, the company`s participation has 13 years at IPPE means the appreciation of the permanent dialogue with the global poultry products sector, confirming its presence as a brand and expanding achievements in the international market. “So we always show up with  Our team is carrying on the Yamasa tradition of producing the best in technology for the industry”, he confirms.

“In addition to being an important showcase for Yamasa products, IPPE is an important showcase for Yamasa. This is a thermometer for us to feel the pulse of the market in the following months”, contextualizes the commercial director. After all, the Atlanta Fair –   the world`s largest exhibition of technology, equipment, supplies and services for the production and processing of eggs, meat and poultry. In 2017, 1273 companies exhibited their products at the fair; in 2018, the estimate remains at this level, while the organization expects to attract 30,000 visitors from 129 countries to the Georgia World Congress Center.

Countries from Latin America, Mexico and the Caribbean represent the majority of international visitors, but there has been a continuous growth in participants from Europe, according to reports from the event. Canada & remains the largest foreign country in number of participants. “Yamasa maintains solid business relationships with companies from these countries, champions of participation in the IPPE” 2018 of the event.