In July, the Yamasa team always has an appointment with the Egg Capital, the city of Bastos, in Oeste Paulista. The company is getting ready to receive poultry farmers from all over Brazil in the biggest egg laying festival in the country. This year was no different.

Yamasa was present with its stand, welcoming customers from the most diverse egg producing centers, an occasion on which it showed its technology and fraternized with poultry farmers from Bastos, region and from other Brazilian states.

The Festa do Ovo 2016 took place between the 14th and 17th of July and, as is tradition for a long time. For almost 50 years, the event has had Yamasa as one of its most faithful partners. “Each year we attend the “ Festa do Ovo to be present at the great event and also to thank the sector for the support we have received all year round, for decades”, argues Nelson Yamasaki, CEO of Yamasa.

According to Yamasa`s marketing manager, Elisabeth Yamasaki, this year`s edition featured the traditional distribution of colored bladders, with the Yamasa brand, a promotional action that makes the party with the children, moving the stand and giving a playful and happy character to the event; company presence at Festa do Ovo.