Two thousand and sixteen is coming to an end with at least one certainty: there is no longer any future. how to conquer nothing solid without hard work. This has even been the hallmark of Yamasa`s trajectory throughout its 51 years of life, and that has not changed in the middle of a crisis without precedent in the history of Brazil. Yamasa`s president, Nelson Yamasaki, agrees: “In addition to the firm and constant work over the last few years, we can highlight our planning capacity, with firm strategies to achieve concrete objectives. This has helped us in recent achievements, both in the domestic market and in the international scenario.”
Yamasaki sees 2016 as a year of difficulties in view of an economically withdrawn but challenging market in proposing creativity and differentiated strategies to serve the customer. “And sometimes, differentiating yourself is the key. offer exactly what the customer needs, appropriately to their reality. This has been how Yamasa has been consolidating its work in the Brazilian market and, in recent years, also in other countries around the world, highlights Yamasaki.
Being well positioned in the market, according to him, means respecting the trust given by the customer, maintaining quality in the supply of products and offering good technical assistance.

PLANNING AND FOCUS

In 2016, especially, the president of Yamasa believes that it was possible to advance because there was planning and focus from the team in the various markets. “We prepared ourselves in previous years, with internal organization measures and agile service; moreover, we have kept the focus on our vocation, which is our vocation. generate solutions for the poultry industry, success of our work both in the laying sector and in the cutting sector.”
For Yamasaki, 2017 can indeed be a positive year, even in the future. even going against national perspectives, which are not good for the Brazilian economy.   It’s necessary to continue investing in what the company has to offer, which is: the sales service and technical maintenance, supported, especially, by the factory training program, successfully maintained over the last four years. “Ideas such as the Training Program keep us connected to our customers’ Yamasaki.
This concept also includes the constant investment in Yamasa`s characteristic of offering robust products, with simple maintenance and great durability, “always meeting the specificities of each farm. , for each client, speaking the language of each market”, says the optimistic businessman. “No more - wraps up - is it? work a lot, because no perspective is materialized without planning and work. É That’s what we believe in 2016, 2017, and the years to come.”